INVESTMENT POTENTIAL OF THE NATIONAL ECONOMY AS AN OBJECT OF STRATEGIC ANTI-CRISIS MANAGEMENT: ANALYTICAL ASPECT

Abstract

The article provides an analytical assessment of the investment potential of the national economy of Ukraine in the context of its consideration as an object of strategic anti-crisis management. The relevance of the study is determined by the high sensitivity of investment processes to macroeconomic shocks caused by prolonged crisis conditions, including military actions, structural imbalances, and increased uncertainty of economic development. Under such conditions, investment potential should be regarded not only as a factor of economic growth but also as a key object of strategic management aimed at stabilization and recovery of the national economy. The research is based on the analysis of official statistical data and focuses on key indicators characterizing the scale, intensity, structure, and sources of investment activity. In particular, the dynamics of capital investments and their share in gross domestic product, the structure of investments by sources of financing and types of assets, as well as the role of foreign direct investment in shaping the external component of investment potential are examined. The results reveal a high dependence of investment activity on internal financial resources of enterprises, an inertial structure of capital investments, and limited inflows of new foreign capital, which together constrain the transformation of investment potential into sustainable economic growth. The practical significance of the study lies in the systematization of analytical characteristics of investment potential as an informational basis for strategic anti-crisis decision-making. It is substantiated that in the absence of a comprehensive strategic approach, investment potential performs mainly a compensatory function, ensuring the maintenance of current economic activity rather than long-term development. The findings confirm the necessity of integrating detailed analytical assessment of the current state of investment potential into the process of designing and implementing strategic anti-crisis management policies.