MANAGEMENT OF COMPETITIVENESS IN THE INNOVATION STRATEGY OF THE ENTERPRISE

Abstract

The article offers the author's vision of the concept of competitiveness management in the innovative strategy of the enterprise. Approaches to the concept of "competitiveness management" are considered. The updated impact of innovation on the level of competitiveness and the formation of competitive advantages of the enterprise in the conditions of change. A proven transition from traditional views on the competitiveness of the enterprise and its competitive advantages towards the intellectualization of production processes according to the concept of "Industry 4.0". The priorities on which the paradigm of enterprise competitiveness management should be based for the formation and implementation of its innovative strategy are outlined.