USING CREATIVITY TECHNIQUES TO DEVELOP INNOVATIONS

Abstract

The article analyses modern methods of stimulating creative thinking and defines their role in innovation processes. Based on a thorough review of the scientific literature covering 2010 to 2023, 166 creativity techniques were identified. The study's primary purpose is to systematize knowledge about enhancing creative thinking, identify their strengths and weaknesses, and develop a classification that allows one to navigate the wide range of available tools. The study analyzed techniques such as brainstorming, mind mapping, TRIZ, six thinking hats, morphological analysis, synectics, role-playing, and SCAMPER. The proposed classification provides for the division of techniques by complexity and functional purpose, allowing them to be considered tools for organizing the creative process, activating thinking, or algorithmic problem-solving. The results confirm the importance of creative thinking techniques in the modern world, where innovation is crucial in achieving success. Using these methods contributes to a more efficient search for new ideas and the developing of innovative products and services. It ensures the flexibility of organizations in adapting to changing market conditions. The proposed classification and conclusions of the study create the basis for further research and practical implementation in innovation management.