PECULIARITIES OF INFORMATION AND ANALYTICAL SUPPORT FOR THE DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF HYBRID THREATS

Abstract

The article examines the peculiarities of the formation of information and analytical support for the activities of enterprises in the conditions of hybrid threats. On the basis of theoretical reasoning, thirteen main areas were singled out, in which it is advisable to carry out research on hybrid threats in the activities of enterprises. The key aspects of information and analytical support for the development of enterprises in conditions of hybrid threats were highlighted. The expediency of considering the information and analytical support of the company's activity as a complete system consisting of a control subsystem and a controlled subsystem is substantiated.
It was determined that the collection and analysis of data includes not only the analysis of financial and operational data on the company's activities, but also the monitoring of social media, the assessment of global political and economic trends. It has been proven that the identification of vulnerabilities allows the management to make more justified and balanced management decisions regarding the minimization of negative consequences. It was established that the system of information and analytical support of the enterprise is a purposeful formation of information flows that are subordinate to the system of planning, evaluation, management decision-making and control over their implementation. It was determined that planning the recovery of enterprises after unauthorized impacts, interventions or other threats requires early analysis and strategic approaches to eliminate unwanted consequences.
It is substantiated that in the strategic management of the development of the enterprise, it is important to analyze the external and internal environment, which can pose a threat or contribute to the development of the enterprise. It is substantiated that today most of the known methods do not fully take into account the peculiarities of hybrid threats, therefore it is necessary to use a systematic approach that allows combining existing methods with maximum efficiency. The need to use information and analytical support, which will fully form an idea of the state and prospects of the subject's development, has been proven.