ADAPTABILITY OF STRATEGIC PLANNING OF FOREIGN ECONOMIC ACTIVITY OF ENTERPRISES TO THE SPECIFICS OF ENTERPRISES'ACTIVITIES

Abstract

Theoretical aspects of the adaptability of strategic planning of foreign economic activity of enterprises to the specifics of enterprises'activities are studied.
The ability to adapt to a changing business environment is not easy. Rigidity often occurs because businesses focus only on past successes. They still adhere to the old strategy, regardless of whether it is relevant to current conditions or not. As a result, companies are slow to change and inflexible.
Strategic adaptability of foreign economic activity can be a source of competitive advantage for an enterprise. This allows competitors not to go outside the enterprise when the environment changes. Thus, the company will remain competitive.
The external environment is beyond the company's control. Thus, companies cannot change it and direct changes at will. They can only adapt. Achieving strategic adaptability is not easy, as it requires three different enabling opportunities. First, businesses need strategic sensitivity to respond quickly to the environment and anticipate market trends and changes to maintain their competitive advantage. Second, businesses must demonstrate unity of leadership. Businesses need to make decisions quickly, which requires their senior managers to engage in dialogue, integration, and alignment of their interests. Third, there is a need for resource turnover, which requires enterprises to quickly place resources where they are most needed.
Adaptability can be conceptualized in the context of strategy as a set of qualities that manifest themselves under certain conditions. This is a set of opportunities and abilities of the enterprise to change, adjust and establish certain management practices, which is manifested in the search, creation and evaluation of solutions and in changing goals with speed, freedom of action and sensitivity to changes in the beginning from careful observation of the unstable state of the business environment, becoming a sign of a strategic culture.
The adaptability of a foreign economic activity strategy is a concept with temporal, human, operational, contextual, and economic dimensions that distinguishes between reactive and proactive perspectives; capacity and coordination; structure, diversity, volume, and quality; and Relative Effort, resources, and costs.
Based on the size and prospects, it is determined that it is possible to assess the degree of specific strategic adaptability of foreign economic activity for different strategic plans and contextual situations, which will allow us to look for levers for regulating this degree that allow us to better adapt the foreign economic activity strategy to different situations of a changing environment.